The blog is the new resume – Be the Voice podcast

by David Spark on August 27, 2008

For episode number seven of “Be the Voice” I talk with Paul Dunay, Global Director of Integrated Marketing at BearingPoint and prominent blogger at Buzz Marketing for Technology.

What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Paul Dunay:

Summary (Paul Dunay):

  • Paul DunayThe blog is the new resume
  • Starting a personal/professional blog can be your social media sandbox. Play with it and learn the tricks and traps before you launch something within your organization.
  • If you work at a large organization, you’re going to need to some corporate blogging guidelines. There are tons.
  • You want to grow your audience so write content to elicit conversation, not act as the voice of G-d telling people what’s right and wrong.
  • Pick your platform wisely. You don’t want to run into a situation where you’re on one platform (e.g. Blogger) and want to switch to another (e.g. WordPress) and you’re hesitant because the change in addressing will cause you to lose your “Google juice.”
  • The best way to get a blog audience is to follow the people you want following you.
  • When hosting a podcast, ask questions that will elicit honest responses to experiences rather than the talking points marketing wants to hit.
  • Veotag allows you to take advantage of podcasts’ shortcomings by bookmarking chapters throughout your program.
  • Know what’s on your audience’s minds and follow the news and the trends. To grab an audience always try to hook your editorial with the day’s headlines.

Read the entire article and listen to my interview with Paul Dunay [27:45m].

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