MySpace creates its own "independent" Nielsen ratings book

April 24, 2007

In conjunction with about a dozen research groups, MySpace today released a research study on social networking. These types of commissioned studies are often designed to provide evidence as to why advertisers should be dropping all their ad dollars into social networking. With that said, let’s take a look at the biased results. :) For […]

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The economics of your time

April 23, 2007

This is one of the segments I’m producing for “The 12 Principles of New Media.” This is the first in a series of 12. I’ll post a new one every week. “The economics of your time” looks at how we must be cognizant and respectful of an individual’s time as we’re creating media for them […]

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Essay: The 12 Principles of New Media

April 23, 2007

As part of the launch of my business site, I wrote an essay entitled “The 12 Principles of New Media.” (PDF) In it I break down new media’s success to these 12 different concepts. The economics of your time We don’t need more choice. We need more TV Guides. Video: The new core competency Ego […]

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Spark Media Solutions is LIVE!

April 21, 2007

I’m very excited that I have finally launched my business site, Spark Media Solutions. The business started earlier this year and it’s a combination of my past experiences working in both the advertising and publishing industries. I’ve merged the two to create a custom publishing company provides editorial guidance with the use of traditional and […]

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I'm addicted to StumbleUpon

April 19, 2007

StumbleUpon is a cool plug in for your browser that allows you to just keep clicking the “StumbleUpon” button and getting new cool websites approved by your fellow browsers. When I’m watching TV I’ll just keep clicking that button hoping to land on something interesting. And I must say the cool to not-so-cool ratio is […]

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Microsoft beats the software pirates by undercutting their low low prices.

April 19, 2007

Microsoft software for $3? Yes, you can get it if you live in an under developed country and your government is willing to give free PCs to schools. On initial look, it appears this pricing may only be for employees at government agencies. Still, it’s an interesting tactic by Microsoft who is pricing its software […]

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Cool and not-so-cool from Web 2.0 Expo

April 17, 2007

Didn’t get a chance to join the 5,000 people that attended Web 2.0 Expo? I did, and here’s a rundown of some of the cool and not-so-cool stuff I saw. Cool – Dapper. This is a tool to pull in any non-open data into any kind of application. In the demo I saw, the CEO, […]

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Free Google tips to drive traffic to your site

April 16, 2007

Brett Crosby, Senior Manager for Google Analytics, offered a list of free tools from Google to help drive traffic to your site: Google Base – upload online and offline content to make it searchable. This is a great tool for search engine optimization. Google Catalogs – Upload your catalogs, get your content out there and […]

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Web 2.0 Expo-Word of Mouth Strategies

April 16, 2007

Attending Web 2.0 Expo in SF today. In a session right now and speaker has a nice roundup of eight items that should be part of your Word of Mouth strategy. Encouraging communications Give people something to talk about Create communities and connecting people Working with influential communities Creating evangelist or advocate programs Researching and […]

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MySpace vs. Photobucket-I want my free stuff back

April 12, 2007

The big controversy online began two nights ago when MySpace blocked its users from posting videos from Photobucket, a photo and video sharing site. MySpace users used to be able to paste a Photobucket widget into their MySpace page to show off videos they’ve created and uploaded to Photobucket. The social networking juggernaut claims that […]

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