JaffeJuice Podcast: Biggest Mistakes Made by Social Media Gurus

November 25th, 2008

Joseph Jaffe, social media guru and author of JaffeJuice, interviewed me last week for his podcast of the same name. We talked about my article for Mashable, “Biggest Mistakes Made by Social Media Gurus.” Listen to the podcast to get Jaffe’s take on the mistakes.You can subscribe via iTunes here.

Jaffe is a maven in the space. He is the owner of the marketing company, Crayon, and has authored two books, “Life After the 30-Second Spot” and “Join the Conversation.”

  1. Biggest mistakes by social media gurus
  2. Social media “gurus” and bloggers are egotistical jerks
  3. Be the media rather than surround the media – Be the Voice podcast
  4. Don’t make ads, make news – Be the Voice podcast
  5. Begin by listening – Be the Voice podcast
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Filed under: Audio, Bloggers, Tech debate, Web 2.0

  • David Spark
    Funny you say that. I was kind of amused how he called to interview me, but he did most of the talking. :)

    I've had that happen in a few interviews before.
  • Love the Spark Minute, but I admit I am "over" the self-designated "guru" and Chief Regurgitator Joseph Jaffe.
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