Joseph Jaffe, social media guru and author of JaffeJuice, interviewed me last week for his podcast of the same name. We talked about my article for Mashable, “Biggest Mistakes Made by Social Media Gurus.” Listen to the podcast to get Jaffe’s take on the mistakes.You can subscribe via iTunes here.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Jaffe is a maven in the space. He is the owner of the marketing company, Crayon, and has authored two books, “Life After the 30-Second Spot” and “Join the Conversation.”
- Biggest mistakes by social media gurus
- Social media "gurus" and bloggers are egotistical jerks
- Social Media Realities: Interview with Patty Azzarello
- Be the media rather than surround the media – Be the Voice podcast
- Enterprise 2.0 Conf: Creating a socialization plan for deploying social media in the Enterprise
