Word of mouth marketing is a lot easier than you think – Be the Voice podcast with Andy Sernovitz

by David Spark on December 20, 2008

Andy Sernovitz is the author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and founder of GasPedal, a word of mouth marketing firm.

What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Andy Sernovitz:

Andy Sernovitz by Christopher CarfiSummary (Andy Sernovitz):

  • If you have a strong personal brand or corporate brand it supersedes whatever the hot product of the day is.
  • Launching word of mouth marketing requires marketers to stop thinking about what can I get for my budget.
  • Once you start talking to people and they start talking back, you can never put that genie back in the bottle.
  • Word of mouth is a function of customer service.
  • For word of mouth to work you need talkers, topics, and tools.
  • It’s so easy to apply a little effort and get little successes to create a business case for word of mouth marketing.
  • Unbury that hidden statistic that shows that a huge percentage of your customers come to you for free. Compare word of mouth marketing costs to search engine marketing costs.
  • Could one person if they were sitting on Twitter would be more functional if they were on the phone?
  • Find the heroes within your company and the simple wins.

Read the entire article and listen to my interview with Andy Sernovitz [33:40 m].

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