If everyone is following a rule, doing the opposite will do at least as well – Be the Voice podcast

by David Spark on August 28, 2008

Episode nine of the “Be the Voice” podcast stars Harry McCracken, editor and founder of Technologizer and former editor in chief of PCWorld magazine.

What is the “Be the Voice” podcast? Interviews with individuals developing thought leadership for themselves and their organization to drive business growth.
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Here are some of the highlights from my interview with Harry McCracken:

Harry McCracken by Brian Solis

Summary (Harry McCracken):

  • Want comments on your blog? Lead off with an opinion than straight reporting.
  • All websites need to be works in progress forever. Adjust to what people read and don’t read.
  • PCWorld realization: Almost any story can be done as a list. And if it’s done as a list, people will read it.
  • There’s an abundance of “news” out there. It’s a commodity. Get seen by offering your take on the story.
  • Very few tech sites do really good reviews of Web services.
  • Often if everyone is following a rule doing the opposite will do at least as well.
  • Don’t assume if you build something people will come. You need to start the conversation, prod people, and invite people in.

Read the entire article and listen to my interview with Harry McCracken [21:54m].

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